THE KOIT MOVIE DEBUT!

[thoreau]

As ya'll know I work as the graphic artist and web director for THREE radio stations. Last summer we re-imaged KDFC (the classical station) and produced a movie for them - - and now it's KOIT's turn with a new "softer lightbulb" logo - and a new slogan "Lighten Up!" to go with the "Lite Rock, Less Talk." KOIT plays the "Fresh" format (the best of the 80s and 90s and today's freshest "adult contemporary" music playlist - Coldplay and the like. It was a real challenge to portray the "lighten up" concept visually and please a large diverse group of managers and Vice Presidents with the final product.

We've been working months on this project from storyboards to several draft concepts to development and finally to the polished up finished product! It is so exciting to premiere this new project! Sparky L. Bulb and his family are part of the branding of KOIT! :) The movie is for use in sales presentations for KOIT - not as a promotional tool - so that is the audience we're talking to in this piece. Well - without further adieu....

Ladies and Gentlemen - THE KOIT MOVIE

Comments

[badgerpdx.livejournal.com]

Really well done.

I'm sure you had nothing to do with this... but I was a little suprised at the lack of same-sex couples and ethnic diversity. Isn't that a bitch? It was really cute and funny and nice, and I'm like? Where are the guys on Market or the lesbians knitting hats for their baby at Imagiknits.

Whatever. I thought it was really cute...Just ignore my whining.

[winbear.livejournal.com]

The compact fluorescent family member is a nice touch.

[billeyler.livejournal.com]

That's a hilarious, ironic concept!

[low-fat-muffin.livejournal.com]

ironic?

[billeyler.livejournal.com]

Just that if one radio station went away, it would put at least 25% of the population of the San Francisco area into a gray funk!

Lovely video though.

[altf4ljdrama.livejournal.com]

Incredible. I have to hit the hay now but may drop you an e-mail ... er LJ message at a slow point during work tomorrow, hopefully that's ok.

Thanks for sharing!