New KOIT 2.0 website live...

[thoreau]

So yesterday afternoon we went live with the new KOIT website. I'm excited to report that the only emails received are "this is great!" emails - - not a single negative listener email.

Even better - listeners are able to find where the things they come to the site for - (contests and music) - even easier. KOIT listeners are big on lyrics and being able to purchase songs - and add songs to their cellphone ringtone. Our new homepage accomplishes that right up front - NO internal page clicking! and we've received compliments on our placement of event, concert and our popular "This Week's Picks" feature front and center as well. How nice it feels to pull this redesign off - and not have it be an unpopular crazy choice with our listeners. KOIT is a juggernaut for a radio website - pulling in almost 150,000 unique visits a month (or 7200 visitors a day) These numbers don't look that HUGE for a consumer site or a news site - bur for us - they are huge numbers. Changing it up took a lot of market studies and focus groups since it has such a high visibility. It'll be interesting to see what users visit and use when we get April statistics in early May.

Comments

[altf4ljdrama.livejournal.com]

That's awesome, considering our uniques at MyNorthwest are only up to 400k after a year (and we're a news site) - for 2 news/talk radio stations.

I am glad to hear you were able to place features that listeners are looking for most to the front of the page. :-)

[beastbriskett.livejournal.com]

Looks great, Muffin-man!