THE KOIT MOVIE DEBUT!

As ya'll know I work as the graphic artist and web director for THREE radio stations. Last summer we re-imaged KDFC (the classical station) and produced a movie for them - - and now it's KOIT's turn with a new "softer lightbulb" logo - and a new slogan "Lighten Up!" to go with the "Lite Rock, Less Talk." KOIT plays the "Fresh" format (the best of the 80s and 90s and today's freshest "adult contemporary" music playlist - Coldplay and the like. It was a real challenge to portray the "lighten up" concept visually and please a large diverse group of managers and Vice Presidents with the final product.

We've been working months on this project from storyboards to several draft concepts to development and finally to the polished up finished product! It is so exciting to premiere this new project! Sparky L. Bulb and his family are part of the branding of KOIT! :) The movie is for use in sales presentations for KOIT - not as a promotional tool - so that is the audience we're talking to in this piece. Well - without further adieu....

Ladies and Gentlemen - THE KOIT MOVIE

three from a sunny Thursday....

Mason at the Palace of Fine Arts




Miss Kate putting on her best 'adore me' face at the beach



Moi at Crissy Field - with the Golden Gate Bridge in the background - on a 70 degree January afternoon...